Asics brand arrived in Peru

Design and construction of showroom and office

ASICS, the number one running brand in the global market and one of the leading brands of footwear, apparel and sports accessories in the world, came to Peru to expand its presence in the Latin American market.

The Japanese company founded in 1949 has been focusing its efforts to ensure that brand identity is aligned in different countries and regions, coordinating distribution strategies, investments, marketing and branding. “We have plans to open our own stores in Peru by two main reasons: first to talk about our brand and secondly so that consumers can experience the use of ASICS, “said Gene McCarthy, president and CEO of ASICS to Perú Retail“.

In almost a year their products are already in specialist chains such as Triathlon and Fuji Bikes, also in the departmental Saga Falabella and Ripley. The CEO of Asics, reveals that Larcomar is one of the shopping centers with which they are in talks, but says they have not yet made a final decision. Approximately in the first semester of the year they inaugurate their first store. He commented for El Comercio.

When Asics arrived in Peru, Grupo Arquitectónico carried out the design and implementation of the first office and showroom including furniture manufacturing. In the photographs you can see the modern and aesthetic finishes that were achieved.

Source: elcomercio.pe y peru-retail.com

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